Saudi Arabia’s state-backed clubs have signed the likes of Cristiano Ronaldo, Neymar, and Sadio Mane on wages previously unheard of in football in 2023 – leading to suggestions that the Saudi Pro League could pose the biggest threat of any league in world football to the dominance of the Premier League.

That’s not the view of the Premier League themselves though, nor the league’s 20 clubs, who are much more concerned about the prevalence of ordinary fans choosing to watch games not on Sky Sports, BT Sport, Amazon Prime, and other official channels.

So in this video, HITC Sevens takes a look at the rise of streaming, the existential threat that it poses the Premier League, and what the world’s biggest and richest football league can do to combat it.

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